Level 2 Award in Principles of Digital Marketing Platforms (QCF)

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  • Course Code :- L2-APDMP-IA

Overview

Immerse yourself in the dynamic world of digital marketing with the Level 2 Award in Principles of Digital Marketing Platforms (QCF). This cutting-edge course offers interactive teaching methods, real-world case studies, and practical insights tailored for today's fast-paced digital landscape. Dive into the latest trends and strategies, learning how to leverage various digital platforms to drive engagement and growth. Gain hands-on experience through simulations and group projects, honing your skills in social media marketing, content creation, and data analytics. Prepare yourself for success in the ever-evolving digital sphere with this comprehensive and engaging program.

Course content

• Introduction to Digital Marketing Platforms
• Understanding Social Media Marketing
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Email Marketing
• Content Marketing
• Mobile Marketing
• Analytics and Reporting
• Digital Marketing Strategy
• Legal and Ethical Considerations in Digital Marketing

Entry requirements

This qualification is suitable for learners aged 16 and above. There are no formal entry requirements for this qualification.

Fee and payment plans

Duration


The programme is available in two duration modes:
  • 6 months: GBP £1499
  • 6 months: GBP £1499

Fee payment plans
6 months - GBP £1499
● Payment option (a): GBP £499 x 3 monthly instalments
● Payment option (b): GBP £1425 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
9 months - GBP £1199
● Payment option (c): GBP £239 x 5 monthly instalments
● Payment option (d): GBP £599 x 2 quarterly instalments
● Payment option (e): GBP £1140 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)