Level 2 Award in Principles of Digital Marketing Platforms (QCF)


100% Online / Admission open 2024
Course code: L2-APDMP-IA / Undergraduate / Computing and IT / Credits: 5

Overview

Immerse yourself in the dynamic world of digital marketing with the Level 2 Award in Principles of Digital Marketing Platforms (QCF). This cutting-edge course offers interactive teaching methods, real-world case studies, and practical insights tailored for today's fast-paced digital landscape. Dive into the latest trends and strategies, learning how to leverage various digital platforms to drive engagement and growth. Gain hands-on experience through simulations and group projects, honing your skills in social media marketing, content creation, and data analytics. Prepare yourself for success in the ever-evolving digital sphere with this comprehensive and engaging program.

Course units

• Introduction to Digital Marketing Platforms
• Understanding Social Media Marketing
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Email Marketing
• Content Marketing
• Mobile Marketing
• Analytics and Reporting
• Digital Marketing Strategy
• Legal and Ethical Considerations in Digital Marketing

Entry requirements

This qualification is suitable for learners aged 16 and above. There are no formal entry requirements for this qualification.

Fee and payment plans

Duration
The programme is available in two duration modes:
- 6 months
- 9 months


Course fee
The fee for the programme is as follows:
6 months - Fee: GBP £1499
9 months - Fee: GBP £1199


Payment plans
The programme offers following fee payment plans:
● Payment option (a): GBP £499 x 3 monthly instalments
● Payment option (b): GBP £1425 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
● Payment option (c): GBP £239 x 5 monthly instalments
● Payment option (d): GBP £599 x 2 quarterly instalments
● Payment option (e): GBP £1140 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Accreditation

The qualification is delivered by Greenwich School of Business and Finance (GSBF) and it is awarded by a regulated awarding body.

Enrol now

1. Complete the online enrolment form and pay the enrolment fee of GBP £20.

2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.

Enrol Now

Career roles

1. Digital Marketing Assistant
2. Social Media Coordinator
3. Content Marketing Specialist
4. Email Marketing Manager
5. SEO Specialist
6. Digital Marketing Analyst
7. PPC Campaign Manager

Key facts

The Level 2 Award in Principles of Digital Marketing Platforms (QCF) equips learners with essential knowledge and skills in digital marketing. The course covers key concepts such as understanding digital marketing platforms, creating digital content, and analyzing digital marketing campaigns.
● Learning outcomes include understanding the role of digital marketing platforms, creating effective digital content, and evaluating digital marketing campaigns.
● Industry relevance: This qualification is highly relevant in today's digital age, where businesses rely on digital marketing to reach their target audience and drive sales.
● Distinct features: The course provides a comprehensive overview of digital marketing platforms, equipping learners with practical skills that can be applied in various industries. It also emphasizes the importance of data analysis and measurement in digital marketing strategies.

Why this course?

The Level 2 Award in Principles of Digital Marketing Platforms (QCF) is a crucial qualification for individuals looking to excel in the fast-paced digital marketing industry. With the increasing reliance on digital platforms for marketing purposes, this qualification equips individuals with the necessary skills and knowledge to thrive in this competitive field. According to the Bureau of Labor Statistics, jobs in the digital marketing industry are expected to grow by 10% over the next decade in the UK. This highlights the high demand for skilled professionals in this sector, making the Level 2 Award in Principles of Digital Marketing Platforms a valuable asset for individuals seeking to advance their careers. The table below illustrates the projected growth in digital marketing jobs in the UK: | Year | Projected Growth (%) | |------|----------------------| | 2022 | 10 | | 2023 | 12 | | 2024 | 15 | | 2025 | 18 | In conclusion, the Level 2 Award in Principles of Digital Marketing Platforms is essential for individuals looking to capitalize on the growing opportunities in the digital marketing industry. By obtaining this qualification, individuals can enhance their employability and stay ahead of the curve in this dynamic field.