Level 4 Diploma in Marketing Management


100% Online / Admission open 2024
Course code: L4-DMM-ED / Undergraduate / Sales and Marketing / Credits: 120

Overview

Level 4 Diploma in Marketing Management: Dive into the dynamic world of marketing with our interactive program designed for the fast-paced digital landscape of today. Our course goes beyond theory, offering real-world case studies and practical insights that prepare you for success in the industry. Learn from industry experts and engage in hands-on activities that will sharpen your skills and boost your confidence. Whether you're a seasoned professional or just starting out, our innovative teaching methods will help you stay ahead of the curve. Join us and take your marketing career to the next level!

Course units

• Marketing Strategy
• Consumer Behavior
• Brand Management
• Digital Marketing
• Market Research
• Advertising and Promotion
• Sales Management
• Public Relations
• International Marketing
• Marketing Analytics

Entry requirements

The Learners must possess:
● Relevant NQF/QCF/RQF Level 3 Award/Diploma or at the level of GCE/GCSE or any equivalent qualification
or
● Work experience of 2 years or more in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course

Fee and payment plans

Duration
The programme is available in two duration modes:
- 6 Months
- 9 Months


Course fee
The fee for the programme is as follows:
6 Months - Fee: GBP £1499
9 Months - Fee: GBP £1199


Payment plans
The programme offers following fee payment plans:
● Payment option (a): GBP £499 x 3 monthly instalments
● Payment option (b): GBP £1425 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
● Payment option (c): GBP £239 x 5 monthly instalments
● Payment option (d): GBP £599 x 2 quarterly instalments
● Payment option (e): GBP £1140 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Accreditation

Awarded by EduQual, UK - regulated awarding body, approved by SQA - Accreditation

Enrol now

1. Complete the online enrolment form and pay the enrolment fee of GBP £20.

2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.

Enrol Now

Career roles

Marketing Manager
Brand Manager
Product Manager
Market Research Analyst
Advertising Manager
Public Relations Manager

Key facts

The Level 4 Diploma in Marketing Management is designed to equip students with the knowledge and skills necessary to succeed in the dynamic field of marketing. Key learning outcomes include:
● Understanding the principles of marketing management
● Developing effective marketing strategies
● Analyzing consumer behavior and market trends
● Implementing digital marketing techniques
● Managing marketing campaigns and projects
This qualification is highly relevant to the industry, as it covers essential topics such as market research, branding, advertising, and public relations. Students will also learn how to utilize social media and other digital platforms to reach target audiences effectively. Distinct features of the Level 4 Diploma in Marketing Management include practical assignments, case studies, and real-world projects that allow students to apply their knowledge in a hands-on way. Additionally, the program is designed to be flexible and accessible, making it ideal for working professionals looking to advance their careers in marketing.

Why this course?

The Level 4 Diploma in Marketing Management is a crucial qualification for individuals looking to excel in the marketing industry. With the demand for skilled marketing professionals on the rise, this diploma provides the necessary knowledge and skills to succeed in this competitive field. According to the Office for National Statistics, the marketing industry in the UK is expected to grow by 9% over the next decade. This growth is fueled by the increasing reliance on digital marketing strategies and the need for innovative marketing campaigns to reach target audiences effectively. The Level 4 Diploma in Marketing Management equips students with a deep understanding of marketing principles, consumer behavior, market research, and strategic planning. This knowledge is essential for developing successful marketing campaigns that drive business growth and increase brand awareness. By obtaining this diploma, individuals can enhance their career prospects and secure lucrative job opportunities in various sectors such as advertising, public relations, and digital marketing. Investing in this qualification is a smart choice for those looking to thrive in the dynamic and fast-paced world of marketing.
Industry Expected Growth Rate
Marketing 9%