Level 2 Award in Principles of Digital Marketing Platforms

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  • Course Code :- L2-APDMP-IA1

Overview

Level 2 Award in Principles of Digital Marketing Platforms offers a dynamic learning experience tailored for the modern digital marketer. Through interactive teaching methods, students delve into real-world case studies and gain practical insights to navigate today's fast-paced digital landscape. This comprehensive course equips learners with the skills needed to excel in the ever-evolving world of digital marketing. From social media strategies to content creation, participants will develop a deep understanding of key platforms and trends. Whether you're a seasoned professional or new to the field, this program provides valuable knowledge and hands-on experience to propel your career forward.

Course content

• Introduction to Digital Marketing Platforms
• Understanding Social Media Marketing
• Email Marketing Strategies
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Content Marketing Techniques
• Mobile Marketing Essentials
• Analytics and Data Interpretation
• Digital Marketing Campaign Planning
• Legal and Ethical Considerations in Digital Marketing

Sample certificate

Entry requirements

This qualification is suitable for learners aged 16 and above. There are no formal entry requirements for this qualification.

Fee and payment plans

Duration

The programme is available in two duration modes:
  • 6 months: GBP £1499
  • 6 months: GBP £1499

Fee payment plans
6 months - GBP £1499
● Payment option (a): GBP £499 x 3 monthly instalments
● Payment option (b): GBP £1425 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
9 months - GBP £1199
● Payment option (c): GBP £239 x 5 monthly instalments
● Payment option (d): GBP £599 x 2 quarterly instalments
● Payment option (e): GBP £1140 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

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Sample certificate