Level 2 Award in Principles of Digital Marketing Platforms


100% Online / Admission open 2024
Course code: L2-APDMP-IA1 / Undergraduate / Computing and IT / Credits: 5

Overview

Level 2 Award in Principles of Digital Marketing Platforms offers a dynamic learning experience tailored for the modern digital marketer. Through interactive teaching methods, students delve into real-world case studies and gain practical insights to navigate today's fast-paced digital landscape. This comprehensive course equips learners with the skills needed to excel in the ever-evolving world of digital marketing. From social media strategies to content creation, participants will develop a deep understanding of key platforms and trends. Whether you're a seasoned professional or new to the field, this program provides valuable knowledge and hands-on experience to propel your career forward.

Course units

• Introduction to Digital Marketing Platforms
• Understanding Social Media Marketing
• Email Marketing Strategies
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Content Marketing Techniques
• Mobile Marketing Essentials
• Analytics and Data Interpretation
• Digital Marketing Campaign Planning
• Legal and Ethical Considerations in Digital Marketing

Entry requirements

This qualification is suitable for learners aged 16 and above. There are no formal entry requirements for this qualification.

Fee and payment plans

Duration
The programme is available in two duration modes:
- 6 months
- 9 months


Course fee
The fee for the programme is as follows:
6 months - Fee: GBP £1499
9 months - Fee: GBP £1199


Payment plans
The programme offers following fee payment plans:
● Payment option (a): GBP £499 x 3 monthly instalments
● Payment option (b): GBP £1425 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
● Payment option (c): GBP £239 x 5 monthly instalments
● Payment option (d): GBP £599 x 2 quarterly instalments
● Payment option (e): GBP £1140 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Accreditation

The qualification is delivered by Greenwich School of Business and Finance (GSBF) and it is awarded by a regulated awarding body.

Enrol now

1. Complete the online enrolment form and pay the enrolment fee of GBP £20.

2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.

Enrol Now

Career roles

Digital Marketing Assistant
Marketing Coordinator
Social Media Specialist
Content Marketing Manager
SEO Specialist
Email Marketing Specialist

Key facts

The Level 2 Award in Principles of Digital Marketing Platforms provides learners with a comprehensive understanding of key concepts in digital marketing.
● Learning outcomes include gaining knowledge of digital marketing platforms, understanding the role of social media in marketing, and developing skills in creating digital content.
● This qualification is highly relevant to industries such as advertising, public relations, and e-commerce, where digital marketing plays a crucial role in reaching target audiences.
● Distinct features of this award include practical exercises, case studies, and real-world examples to enhance learning and application of digital marketing principles.
● By completing this course, learners will be equipped with the necessary skills to effectively utilize digital marketing platforms and strategies in a professional setting.

Why this course?

The Level 2 Award in Principles of Digital Marketing Platforms is crucial in today's industry as businesses increasingly rely on digital marketing to reach their target audience. According to the Bureau of Labor Statistics, jobs in the digital marketing field are expected to grow by 10% over the next decade in the UK. This qualification provides individuals with the necessary skills and knowledge to effectively utilize various digital marketing platforms such as social media, email marketing, and content marketing. With the rise of online shopping and digital advertising, companies are constantly seeking professionals who can navigate and leverage these platforms to drive sales and brand awareness. The demand for digital marketing professionals is evident in the UK job market, with a 15% increase in job postings for digital marketing roles in the past year alone. Employers are looking for candidates who possess a solid understanding of digital marketing platforms and strategies, making the Level 2 Award in Principles of Digital Marketing Platforms a valuable asset for job seekers in this competitive industry. | Job Postings for Digital Marketing Roles in the UK | |---------------------------------------------------| | 2019: 10,000 | | 2020: 11,500 | | 2021: 13,225 |