Advanced Certification in B2B Marketing for PR and Communications Agencies

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Overview

Embark on a transformative journey with our Advanced Certification in B2B Marketing for PR and Communications Agencies. Dive deep into cutting-edge strategies and tactics tailored for the digital age. Explore key topics such as data-driven decision-making, content marketing, lead generation, and social media optimization. Gain actionable insights on how to leverage technology and analytics to drive results for your clients. This course equips you with the skills and knowledge needed to excel in the competitive landscape of B2B marketing. Elevate your career and stay ahead of the curve with our comprehensive program designed for today's learners in the dynamic world of PR and communications.

Course content

• Strategic Planning for B2B Marketing
• Understanding B2B Buyer Behavior
• Content Marketing Strategies for B2B
• Account-Based Marketing in B2B
• B2B Marketing Analytics and Measurement
• Social Media Marketing for B2B
• Email Marketing in B2B
• B2B Marketing Automation
• Sales Enablement in B2B Marketing

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Fee and payment plans

Duration

The programme is available in two duration modes:
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