Overview
Embark on a transformative journey with our Advanced Certification in B2B Marketing for the Hospitality Sector. Dive deep into key topics such as strategic marketing planning, customer relationship management, and digital marketing strategies tailored specifically for the hospitality industry. Gain actionable insights on leveraging data analytics, social media marketing, and influencer partnerships to drive business growth and customer engagement. Equip yourself with the latest tools and techniques to stay ahead in the competitive digital landscape. Join us and unlock your potential to excel in B2B marketing for the hospitality sector. Elevate your career and make a lasting impact in this dynamic industry.
Course content
• Customer Relationship Management in B2B Marketing
• Digital Marketing Strategies for B2B Hospitality
• Sales Techniques and Negotiation Skills
• Brand Management and Positioning in B2B Hospitality
• Market Research and Analysis for B2B Marketing
• Pricing Strategies and Revenue Management
• Distribution Channels and Channel Management in Hospitality
• Marketing Metrics and Analytics for B2B Hospitality
• International Marketing and Global Expansion in the Hospitality Sector
Fee and payment plans
Duration
The programme is available in two duration modes:
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Fee payment plans
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