Advanced Certification in B2B Marketing Evaluation Basics

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Overview

Unlock the power of B2B marketing evaluation with our Advanced Certification course. Dive deep into key topics such as ROI analysis, customer journey mapping, and data-driven decision-making. Gain actionable insights on measuring campaign effectiveness, optimizing lead generation strategies, and enhancing customer engagement. Stay ahead in the digital landscape by mastering advanced techniques in B2B marketing evaluation basics. Our expert-led course equips you with the skills needed to drive business growth and maximize ROI. Elevate your marketing game with this comprehensive certification and stand out in today's competitive market. Enroll now and take your B2B marketing evaluation skills to the next level!

Course content

• Introduction to B2B Marketing Evaluation
• Key Performance Indicators (KPIs) in B2B Marketing
• Data Collection and Analysis Techniques
• Customer Relationship Management (CRM) Systems
• Marketing Automation Tools
• ROI Calculation and Measurement
• A/B Testing and Experimentation
• Competitive Analysis in B2B Marketing
• Reporting and Presentation Skills
• Continuous Improvement Strategies in B2B Marketing

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Duration

The programme is available in two duration modes:
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