Advanced Certification in B2B Marketing Transformation Basics
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Overview
Embark on a transformative journey with our Advanced Certification in B2B Marketing Transformation Basics course. Dive deep into key topics such as data-driven decision-making, customer journey mapping, and omnichannel marketing strategies. Gain actionable insights on leveraging AI and automation tools to drive business growth in the digital age. Explore advanced techniques for lead generation, account-based marketing, and ROI measurement. Equip yourself with the skills needed to navigate the ever-evolving B2B landscape with confidence and expertise. Join us and unlock the potential to revolutionize your marketing strategies and propel your career to new heights.
Course content
• Introduction to B2B Marketing Transformation
• Understanding the B2B Marketing Landscape
• Customer Journey Mapping in B2B Marketing
• Data-Driven Decision Making in B2B Marketing
• Account-Based Marketing Strategies
• Content Marketing for B2B Audiences
• Sales and Marketing Alignment in B2B Organizations
• Technology and Tools for B2B Marketing Transformation
• Measuring Success in B2B Marketing Transformation
• Implementing Change Management in B2B Marketing
• Understanding the B2B Marketing Landscape
• Customer Journey Mapping in B2B Marketing
• Data-Driven Decision Making in B2B Marketing
• Account-Based Marketing Strategies
• Content Marketing for B2B Audiences
• Sales and Marketing Alignment in B2B Organizations
• Technology and Tools for B2B Marketing Transformation
• Measuring Success in B2B Marketing Transformation
• Implementing Change Management in B2B Marketing
Fee and payment plans
Duration
The programme is available in two duration modes:
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Fee payment plans
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