Overview
Embark on a transformative journey with our Advanced Certification in B2B Marketing Leadership Basics course. Dive deep into key topics such as strategic planning, customer segmentation, and data-driven decision-making. Gain actionable insights on creating compelling content, optimizing digital campaigns, and leveraging social media for B2B success. Explore the latest trends in account-based marketing, lead generation, and sales enablement strategies. Equip yourself with the skills and knowledge needed to excel in today's competitive digital landscape. Join us and unlock your potential as a B2B marketing leader. Take the first step towards achieving your career goals with our comprehensive and industry-relevant certification program.
Course content
• Customer Relationship Management
• Market Segmentation and Targeting
• Product Development and Innovation
• Pricing Strategies in B2B Marketing
• Distribution Channels and Logistics
• Digital Marketing in B2B Context
• Sales Management and Business Development
• Branding and Positioning in B2B Markets
• Data Analytics and Marketing Metrics
Fee and payment plans
Duration
The programme is available in two duration modes:
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Fee payment plans
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