Overview
Unlock the power of B2B marketing positioning with our Advanced Certification course. Dive deep into key topics such as market segmentation, competitive analysis, and brand differentiation strategies. Gain actionable insights on how to create a strong positioning strategy that resonates with your target audience in today's digital landscape.
Learn how to craft compelling messaging that sets your brand apart from the competition and drives customer engagement. Discover the latest trends and best practices in B2B marketing positioning to stay ahead in the ever-evolving digital world. Elevate your skills and expertise with our Advanced Certification in B2B Marketing Positioning Basics.
Course units
• Identifying target audience and segments
• Developing a unique value proposition
• Competitive positioning analysis
• Crafting messaging and positioning strategies
• Implementing positioning tactics
• Measuring and evaluating positioning effectiveness
• Adapting positioning strategies based on market feedback
• Leveraging technology for positioning optimization
• Continuous learning and improvement in B2B marketing positioning
Entry requirements
Fee and payment plans
Duration
The programme is available in two duration modes:
- Fast track: 1 month
- Standard mode: 2 months
Course fee
The fee for the programme is as follows:
Fast track: 1 month - Fee: £149
Standard mode: 2 months - Fee: £99
Accreditation
Apply now
Click below to complete your payment. Course login details will be sent within 24 to 48 hours after payment confirmation.
Apply NowCareer roles
Marketing Manager |
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Brand Strategist |
Product Marketing Manager |
Digital Marketing Specialist |
Marketing Analyst |
Sales Enablement Manager |
Key facts
Through this program, participants will gain a deep understanding of key concepts such as market segmentation, target audience identification, competitive analysis, and value proposition development.
Upon completion of the course, learners will be able to effectively position products or services in the B2B market, create compelling messaging that resonates with target customers, and differentiate their offerings from competitors.
This certification is highly relevant to individuals working in B2B marketing roles, including marketing managers, product managers, sales professionals, and business owners.
The course features a blend of theoretical knowledge and practical applications, allowing participants to apply their learning to real-world marketing scenarios.
Unique features of this certification include case studies, interactive exercises, and expert-led discussions that provide valuable insights into successful B2B marketing positioning strategies.
Overall, the Advanced Certification in B2B Marketing Positioning Basics is a must-have credential for professionals looking to enhance their expertise in B2B marketing and drive business growth in today's competitive marketplace.