Advanced Certification in B2B Marketing Positioning Basics


100% Online / Admission open 2024

Overview

Unlock the power of B2B marketing positioning with our Advanced Certification course. Dive deep into key topics such as market segmentation, competitive analysis, and brand differentiation strategies. Gain actionable insights on how to create a strong positioning strategy that resonates with your target audience in today's digital landscape.

Learn how to craft compelling messaging that sets your brand apart from the competition and drives customer engagement. Discover the latest trends and best practices in B2B marketing positioning to stay ahead in the ever-evolving digital world. Elevate your skills and expertise with our Advanced Certification in B2B Marketing Positioning Basics.

Course units

• Understanding the B2B market landscape
• Identifying target audience and segments
• Developing a unique value proposition
• Competitive positioning analysis
• Crafting messaging and positioning strategies
• Implementing positioning tactics
• Measuring and evaluating positioning effectiveness
• Adapting positioning strategies based on market feedback
• Leveraging technology for positioning optimization
• Continuous learning and improvement in B2B marketing positioning

Entry requirements

The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.

Fee and payment plans

Duration
The programme is available in two duration modes:
- Fast track: 1 month
- Standard mode: 2 months


Course fee
The fee for the programme is as follows:
Fast track: 1 month - Fee: £149
Standard mode: 2 months - Fee: £99

Accreditation

The programme is awarded by Greenwich School of Business and Finance (GSBF). This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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Career roles

Marketing Manager
Brand Strategist
Product Marketing Manager
Digital Marketing Specialist
Marketing Analyst
Sales Enablement Manager

Key facts

The Advanced Certification in B2B Marketing Positioning Basics is a comprehensive course designed to equip professionals with the essential skills and knowledge needed to excel in the competitive B2B marketing landscape.
Through this program, participants will gain a deep understanding of key concepts such as market segmentation, target audience identification, competitive analysis, and value proposition development.
Upon completion of the course, learners will be able to effectively position products or services in the B2B market, create compelling messaging that resonates with target customers, and differentiate their offerings from competitors.
This certification is highly relevant to individuals working in B2B marketing roles, including marketing managers, product managers, sales professionals, and business owners.
The course features a blend of theoretical knowledge and practical applications, allowing participants to apply their learning to real-world marketing scenarios.
Unique features of this certification include case studies, interactive exercises, and expert-led discussions that provide valuable insights into successful B2B marketing positioning strategies.
Overall, the Advanced Certification in B2B Marketing Positioning Basics is a must-have credential for professionals looking to enhance their expertise in B2B marketing and drive business growth in today's competitive marketplace.

Why this course?

In today's competitive B2B marketing landscape, having an Advanced Certification in B2B Marketing Positioning Basics is essential for professionals looking to stand out and succeed. According to the UK Bureau of Labor Statistics, jobs in the marketing industry are projected to grow by 10% over the next decade, highlighting the increasing demand for skilled professionals in this field. This certification equips individuals with the knowledge and skills needed to effectively position products and services in the B2B market, helping companies differentiate themselves from competitors and attract target customers. By understanding the principles of positioning, marketers can create compelling messaging and strategies that resonate with their audience, ultimately driving sales and revenue. Furthermore, having an Advanced Certification in B2B Marketing Positioning Basics demonstrates a commitment to professional development and expertise in a specialized area, making candidates more attractive to employers and increasing their earning potential. With the digital transformation of the marketing industry, staying ahead of the curve with advanced certifications is crucial for career advancement and success in the current market. | Statistic | Growth Rate | |-----------|-------------| | Marketing Jobs | 10% |