Advanced Certification in B2B Marketing Targeting Basics


100% Online / Admission open 2025

Overview

Unlock the power of B2B marketing with our Advanced Certification in B2B Marketing Targeting Basics course. Dive deep into key topics such as account-based marketing, buyer personas, lead scoring, and more. Gain actionable insights on how to effectively target and engage with B2B customers in today's digital landscape. Learn advanced strategies to optimize your marketing campaigns and drive results. Our expert instructors will guide you through hands-on exercises and real-world case studies to enhance your skills. Elevate your B2B marketing game and stay ahead of the competition with this comprehensive certification. Enroll now and take your marketing career to the next level!

Course units

• Understanding B2B Marketing Targeting
• Identifying Target Markets
• Buyer Personas in B2B Marketing
• Account-Based Marketing Strategies
• Data Analysis for Targeting
• Segmentation and Targeting Techniques
• Personalization in B2B Marketing
• Targeting through Content Marketing
• Utilizing Technology for Targeting
• Measuring Targeting Effectiveness

Entry requirements

The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.

Fee and payment plans

Duration
The programme is available in two duration modes:
- Fast track: 1 month
- Standard mode: 2 months


Course fee
The fee for the programme is as follows:
Fast track: 1 month - Fee: £149
Standard mode: 2 months - Fee: £99

Accreditation

The programme is awarded by Greenwich School of Business and Finance (GSBF). This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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Career roles

Marketing Manager
Digital Marketing Specialist
B2B Marketing Analyst
Marketing Director
Product Marketing Manager
Sales and Marketing Manager

Key facts

The Advanced Certification in B2B Marketing Targeting Basics is a comprehensive program designed to equip professionals with the essential skills and knowledge needed to excel in the competitive B2B marketing landscape.
Participants in this certification will gain a deep understanding of advanced targeting strategies, including account-based marketing, buyer personas, and segmentation techniques. They will learn how to identify and reach their target audience effectively, leading to increased engagement and conversions.
Upon completion of the course, learners will be able to develop targeted marketing campaigns that resonate with B2B buyers, drive lead generation, and ultimately boost sales. They will also acquire the ability to analyze data and metrics to optimize their targeting efforts and achieve measurable results.
This certification is highly relevant to professionals working in B2B marketing roles, including marketing managers, digital marketers, and sales professionals. It is also beneficial for business owners and entrepreneurs looking to enhance their B2B marketing strategies and grow their customer base.
One of the unique features of this certification is its focus on practical, real-world applications. Participants will have the opportunity to work on case studies and hands-on projects that simulate actual B2B marketing scenarios, allowing them to apply their knowledge and skills in a practical setting.
Overall, the Advanced Certification in B2B Marketing Targeting Basics is a valuable investment for professionals looking to advance their careers in B2B marketing and stay ahead of the competition in today's fast-paced business environment.

Why this course?

In today's competitive B2B marketing landscape, having an Advanced Certification in B2B Marketing Targeting Basics is essential for professionals looking to stay ahead of the curve. According to the UK Bureau of Labor Statistics, jobs in the marketing industry are projected to grow by 10% over the next decade, highlighting the increasing demand for skilled marketers with specialized knowledge. This certification equips individuals with the necessary skills to effectively target and engage B2B audiences, ultimately driving business growth and success. By understanding the intricacies of B2B marketing targeting basics, professionals can create more targeted and personalized campaigns that resonate with their target audience, leading to higher conversion rates and ROI. The following table illustrates the growing demand for B2B marketing professionals in the UK: | Industry | Projected Growth Rate | |----------|-----------------------| | Marketing | 10% | | B2B Marketing | 15% | | Digital Marketing | 20% | By obtaining an Advanced Certification in B2B Marketing Targeting Basics, individuals can position themselves as experts in the field and stand out in a competitive job market. This certification not only enhances one's skill set but also opens up new opportunities for career advancement and growth.