Advanced Certification in B2B Marketing Research Basics

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Overview

Unlock the power of B2B marketing research with our Advanced Certification in B2B Marketing Research Basics course. Dive deep into key topics such as market segmentation, competitive analysis, and customer behavior to gain actionable insights for your digital marketing strategies. Learn how to leverage data analytics tools, conduct effective surveys, and interpret market trends to drive business growth in today's competitive landscape. Our expert instructors will guide you through hands-on projects and case studies, equipping you with the skills needed to make informed marketing decisions. Elevate your B2B marketing game and stay ahead of the curve with this comprehensive certification.

Course content

• Introduction to B2B Marketing Research
• Understanding the B2B Market Landscape
• Research Methodologies in B2B Marketing
• Data Collection and Analysis Techniques
• Market Segmentation and Targeting in B2B
• Competitive Analysis and Benchmarking
• Customer Relationship Management in B2B
• Marketing Strategies for B2B Success
• Implementing Research Findings in B2B Marketing Campaigns

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Duration

The programme is available in two duration modes:
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