Advanced Certification in B2B Marketing for Accounting Software
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Overview
Take your B2B marketing skills to the next level with our Advanced Certification in B2B Marketing for Accounting Software. This course dives deep into key topics such as lead generation, customer acquisition, and retention strategies specific to the accounting software industry. Learn how to leverage digital marketing tools, data analytics, and automation to drive results for your accounting software business. Gain actionable insights on creating targeted campaigns, optimizing conversion rates, and maximizing ROI. Stay ahead of the competition in today's digital landscape with our comprehensive course designed for marketing professionals looking to excel in the B2B accounting software market.
Course content
• Value Proposition Development
• Customer Relationship Management
• Market Segmentation and Targeting
• Pricing Strategies for B2B Markets
• Digital Marketing for Accounting Software
• Sales Enablement and Channel Management
• Competitive Analysis and Positioning
• Data Analytics for Marketing Decision Making
• Marketing Automation and CRM Integration
Fee and payment plans
Duration
The programme is available in two duration modes:
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Fee payment plans
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