Advanced Certification in B2B Marketing Metrics and KPIs

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Overview

Unlock the power of data-driven decision-making with our Advanced Certification in B2B Marketing Metrics and KPIs. Dive deep into key topics such as measuring ROI, analyzing customer acquisition costs, and optimizing conversion rates. Gain actionable insights on how to track and interpret essential metrics to drive business growth in today's competitive digital landscape.

Learn how to leverage advanced tools and techniques to measure the effectiveness of your B2B marketing strategies, identify areas for improvement, and make data-driven decisions that impact your bottom line. Elevate your marketing skills and stay ahead of the curve with our comprehensive certification program.

Course content

• Introduction to B2B Marketing Metrics and KPIs
• Understanding the B2B Marketing Funnel
• Key Performance Indicators for B2B Marketing
• Data Analysis and Interpretation
• Implementing Marketing Automation Tools
• Measuring ROI in B2B Marketing Campaigns
• Customer Lifetime Value Calculation
• A/B Testing and Optimization Strategies
• Reporting and Dashboards for B2B Marketing
• Case Studies and Best Practices in B2B Marketing Metrics

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Duration

The programme is available in two duration modes:
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