Advanced Certification in B2B Marketing Campaign Planning
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Overview
Unlock the power of B2B marketing with our Advanced Certification in B2B Marketing Campaign Planning course. Dive deep into key topics such as market segmentation, buyer personas, content strategy, lead generation, and ROI measurement. Gain actionable insights on creating effective campaigns that resonate with today's digital-savvy audience. Learn how to leverage data analytics, automation tools, and social media platforms to drive results and maximize ROI. Our expert instructors will guide you through real-world case studies and hands-on exercises to sharpen your skills and stay ahead in the competitive B2B landscape. Elevate your marketing game and become a certified B2B marketing strategist today!
Course content
• Buyer Persona Development
• Competitive Analysis
• Value Proposition Creation
• Content Strategy and Development
• Multi-channel Campaign Planning
• Budgeting and Resource Allocation
• Performance Measurement and Analytics
• Campaign Optimization and Testing
• Marketing Automation Integration
Fee and payment plans
Duration
The programme is available in two duration modes:
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Fee payment plans
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